CRESCO LABS - SEED
Cresco Labs is one of the largest multistate, vertically integrated cannabis companies in the US,. With best-in-class cultivation, manufacturing, branded products, wholesale distribution and retail operations. Employing a Consumer-Packaged Goods approach to scaling business, Cresco Labs is the largest U.S. wholesaler of cannabis products with a branded portfolio designed to meet the needs of all consumer segments. Sunnyside, Cresco Labs’ national dispensary brand, is a wellness focused retailer created to build trust, education, and convenience for existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco Labs operates the industry’s largest Social Equity and Education Development initiative, SEED, which was established to ensure that all members of society have the skill, knowledge, and opportunity to work and own businesses in the cannabis industry.
Through the SEED initiative’s Education and Workforce Development pillar Cresco Labs develops cannabis programming tailored to communities disproportionally impacted by the War on Drugs. These efforts are designed to help individuals develop the skills needed to strategically and successfully enter the cannabis industry. SEED™ builds collaborative relationships with colleges and universities to conduct lectures, develop course work, and advise cannabis education committees, to educate and prepare students for careers in the growing cannabis industry.
In addition to assisting colleges like Olive Harvey in developing Chicago’s first Cannabis Specialist credit-bearing program, Cresco Labs recently unveiled the Illinois Cannabis Education center which will the first business incubator and workforce development center created by a cannabis company. In partnership with educational institutions, workforce development organizations and business associations, it will provide immersive education and hands-on training in a functioning dispensary for social equity licensees, minority-owned ancillary businesses, students and members of communities adversely impacted by The War on Drugs.